‘You’re welcome’: Wendy’s secret sauce for Twitter success
The full content of this page is available to members only.
Wendy’s has gained a reputation for dishing out sass the same way it serves up its burgers: Fresh and one tweet (or patty) at a time.
The fast-food chain’s trash talk has quickly earned a large following of loyal fans and often grabs headlines for its engagement gambits. Many Twitter users—including brand accounts—have tweeted the chain hoping to get roasted (and benefit from the boost Wendy’s entertaining tweets can give them). Though not every organization do the same, there are many lessons social media pros can learn from the undisputed queen of sass.
Jimmy Bennett, senior director of media and social for Wendy’s, and Matt Keck, associate director of conversation design at VMLY&R, will give you an inside look at what goes on behind the social media strategy for the brand with the most-retweeted tweet in history (#NuggsForCarter) and its famous Twitter quips—along with five secrets any brand manager can use to dish up tasty social media success.
Matt Keck is the Associate director of conversation design - VMLY&R
Jimmy Bennett is senior director of media and social at Wendy’s, where he leads the chain’s media and social teams. Prior to selling hamburgers, he worked in marketing at Adult Swim and headed up entertainment partnerships and the Sprite brand at Coca-Cola, after beginning his career on the agency side in media buying and planning.