Writing to persuade: How to influence action with effective writing
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Journalists receive dozens, if not hundreds, of pitches every day. Employees are preoccupied with the many tasks at hand. How can PR and internal communications professionals cut through the noise and tell stories that are timely, surprising and human? In this session, Trish Hall, a veteran features and op-ed editor at both The New York Times and The Wall Street Journal, will show attendees how to bring stories to life in ways that influence action.
You’ll learn how to:
- Be succinct, truthful and efficient
- Be surprising and say a lot in email subject lines
- Know your audience and speak directly to them
- Play on feelings to earn trust and inspire action
- Write conversationally—but not so casually that you look sloppy
Trish Hall is a writer and journalist who has worked for The New York Times for more than two decades. She initially joined the paper as a food reporter and eventually oversaw all the feature sections as a member of the masthead. For almost five years, she served as the op-ed editor. She expanded the reach and the nature of digital offerings, winning an Emmy for an Op Doc produced by her team. She also created the Sunday Review, which since its inception has been one of the most popular sections at the Times. Her book for Norton, “Writing to Persuade,” was published in June.