Writing and editing to engage: Delivering compelling campaigns
The full content of this page is available to members only.
What do you do when you have to develop creative content to support your company mission or business objectives? Once you have your idea, what steps do you take to ensure it is well-written? Join this session to hear how you can engage employees with compelling writing and captivating campaigns. Vanessa Charles, manager, internal communications and functions at Boston Scientific will share best practices and lessons learned from her experiences.
- Match employee campaigns to mission and business objectives
- Use storytelling to deliver interesting content that inspires and engages employees
- Apply simple editing and proofing techniques, and more
Vanessa Charles is a manager, Internal Communications and Functions at Boston Scientific. Vanessa is responsible for leading internal communications that inspire and engage employees by connecting them to the company’s mission, values and each other. She is also the managing editor for the company’s global employee publications. Vanessa has more than 15 years of communications experience and has been a content strategist for many organizations including a global bio-pharmaceutical company, a multi-national utility, a Native American Tribe and a cabinet-level government agency. Vanessa is a former crime reporter who earned her Bachelor of Arts in Journalism from the University of South Carolina Upstate and a Master of Mass Communication (M.M.C.) from the University of South Carolina.