Write a Great Feature Story without Boring Your Readers—or Yourself.

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What You’ll Learn:: 

Why is corporate communications so dull? Everyone feels obligated to spout company clichés and gobbledygook. Communicators have forgotten the lesson: “Everything comes back to writing,” says Mark Ragan. Whether or not you’ve been a journalist, you’ll learn (or relearn) how to ditch the lifeless prose and write feature stories your readers will love.

March 2012

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Presenter bio: 

Mark Ragan is publisher and CEO of Ragan Communications, Inc., the nation's leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News ServiceStates News ServiceNew York Newsday, the San Diego Union-Tribuneand Insight Magazine@markraganCEO