What’s New and What’s Next in Google’s Suite of Tools
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New features are constantly being added within Google’s many platforms—are you taking full advantage of them? In this session, we’ll discuss some noteworthy new capabilities that can make your job as a communicator easier, especially during a time of crisis when you're expected to move quickly and think on your feet.
- Why and how you should optimize your content for mobile and voice search
- How to understand advanced options in Google Ad’s keyword planner
- How to create visually appealing dashboards that make data easy to understand
- How to use new features to streamline your crisis management efforts
Ryan Sorrell is a Senior Associate of Search and Analytics at Walker Sands. He supports the digital team with search engine optimization efforts, primarily deploying competitive content analysis for B2B clients. Ryan is a social innovator and communicator who has been combining his futurist, communications skills, and media savvy to lead successful corporate, nonprofit, and advocacy campaigns throughout his career. He has a diverse background including working at one of the nation's most esteemed Black think tanks. Prior to joining Walker Sands, Ryan held several positions working on brands such as Facebook, Samsung, and Google. As a former content writer and strategist, his client recommendations are always informed by a deep understanding of integrated communications - and a near obsession with data-driven strategy.