What’s New and What’s Next in Google’s Suite of Tools

New features are constantly being added within Google’s many platforms—are you taking full advantage of them? In this session, we’ll discuss some noteworthy new capabilities that can make your job as a communicator easier, especially during a time of crisis when you’re expected to move quickly and think on your feet.

You’ll learn:

  • Why and how you should optimize your content for mobile and voice search
  • How to understand advanced options in Google Ad’s keyword planner
  • How to create visually appealing dashboards that make data easy to understand
  • How to use new features to streamline your crisis management efforts
  • Ryan Sorrell
    Senior Associate of Search and Analytics
    Walker Sands