‘What a day’: Taking advantage of live social media experiences and trends

Your organization’s brand voice and social media guidelines are vital to an aligned online presence, but you can’t afford to sound stiff or only share your own content and announcements. By understanding your audience and how it fits in to trending events, news and pop culture, you can better relate with members while racking up social media kudos.

Alyssa Velazquez, director of MTV’s social media and fan engagement at ViacomCBS, will showcase how the TV brand stays authentic across its social media profiles that collectively carry more than 100 million followers. She’ll also share MTV’s success in covering live events such as the Met Gala and other trending news and experiences on Twitter, Instagram and beyond. Learn ways to deliver value while boosting brand affinity—and how you can successfully insert yourself into trending online conversations.