Videos can add all the 'colors of the wind' to your storytelling and content efforts

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What You’ll Learn:: 

In the battle for your audience's attention, videos can go a long way in helping your organization to stand out from the sea of digital content and getting your messages across quickly and powerfully. To succeed, however, takes careful consideration and creativity to effectively reach the right audiences (both internal and external) and resonate. Gain inspiration for your next video storytelling venture in this fireside chat with Jenn Thai, social media specialist at Johns Hopkins All Children's Hospital, and Ted Kitterman, editor of PR Daily for Ragan Communications.

You'll learn:

  • Ideas for finding stories and inspiration for your video content within your organization and beyond
  • How to integrate videos with your social media strategy and evergreen content
  • Ways to use live video and livestreams to connect with viewers in real time
  • Tips and tools for creating, distributing and measuring your video efforts
March 2020

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Presenter bio: 

Jenn Thai is the social media specialist at Johns Hopkins All Children’s Hospital, where she manages all social media marketing efforts including strategy building, content creation, community management, social listening, paid media buying and reporting. She began her career in the agency realm as a social media strategist before moving on to the role of associate social media producer at HSN, where she implemented social media strategies for the live show in support of the brand’s omni-channel customer experience. As a passion project, she manages a food/travel blog called This Jenn Girl and has experience working on social media influencer campaigns with brands such as Sheraton Hotels & Resorts, Experience Kissimmee and Clinique.