Video Killed the Writing Star

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What You’ll Learn:: 

Video is the single most consumed medium on the planet. Yet many organizations rely solely on email, flyers and (gasp!) printed newsletters to engage employees. Steven Handmaker will show you how to power up employee engagement like never before: Maximize low-cost video for internal communications. Whether it's to build support for the local football team (Go Bears!) or encourage employees to attend an event or sign up for a committee, attendees will walk away with practical new ideas for video. Steven will showcase hilarious, low-budget, inspirational internal videos he's shot at Assurance. Most important, he'll reveal how easily he built his video platform, the rapid growth in viewers (vs. readership) and his low budget. While cheap videos busily lift employee engagement, employees share these same videos on social media—and Assurance's brand and message get extended across several channels. More and more, Steve encourages employees to stop writing and start shooting.

Key Takeaways:

  • Produce low-budget internal videos that empower your transformed culture
  • Benchmark and measure the effectiveness of internal videos
  • Create social engagement for your brand :Re-purpose internal videos for external audiences
November 2015

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Presenter bio: 

Steven Handmaker is the chief marketing officer of Assurance, one of the largest independent insurance brokers in the U.S. He serves on Assurance's executive management and directs marketing, communications, branding and digital media. He counsels on all strategic prospecting initiatives and acts as the primary writer and editor of key internal and external company messages. Steven has more than 20 years of successful marketing experience, and is a sought-after public speaker on corporate culture and building a "Best Place to Work." The past 5 years, he's fostered internal culture and engagement well enough to win more than 75 national and local awards for Assurance as a top workplace. He's pioneered tactics proven to boost company performance, as well as promote a vision and engagement. @handmaker