A seat at the tech table: How Target Corp. built an intranet with communication and engagement in mind
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Are you looking for ideas as you build a case for change in your intranet? Are you hoping to launch a SharePoint platform that encourages adoption and engagement and encourages wins?
Join Meghan Keating and Amy Smith as they tell you how it’s done at Target. In this session, you will learn how to:
- Influence site development to represent the needs of communicators
- Consider SharePoint as a communication channel, not just a technology tool
- Design an innovative and engaging adoption campaign
- Focus on the "how" and "why" of a technology roll out—not just the "what"
Target’s old intranet was just that—old, more than 13 years old. It was a one-way catalog of information with little content management. And get this: Updates required a year-long enhancement process.
Communications had been pushing to redo the intranet for years, so when a window of opportunity presented itself, the staff acted fast.
Hear how Keating, Smith and their teams helped shape a SharePoint 2010 platform for nearly 30,000 corporate team members around the world. Learn about their use of NewsGator for the collaboration-enabled activity stream on the home page and within community sites.
In the end, they succeeded in aligning editorial strategies with Target’s strategic priorities to help team members understand, engage with, and advocate for Target. Find out how they delivered the right messages to the team members at the right time.
Discover the importance of getting a seat at the tech table. From design to adoption, gain insight from Target. Start here.
Meghan Keating is manager of web content management on Target's communications and reputation management team. For the past several years, she has worked on Target's cross-functional effort to build and roll out a SharePoint-based intranet for nearly 30,000 corporate employees around the world. Her team manages the published content on the intranet and develops strategic communication plans to facilitate readership and adoption enterprise-wide.
Amy Smith is a member of the Web content management team at Target. She develops education and engagement strategies for Target's SharePoint-based intranet, helping communicators drive adoption of its new collaboration functionality among leaders and team members.