Savvy social media tips to help PR and marketing pros stay 'one jump ahead'--on a budget
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Especially as social media strategies become more “pay to play” to see success, it can feel like an overwhelming task to achieve meaningful engagement and ROI that affects the bottom line without a large budget or team to deploy. However, savvy communicators have embraced the power of social media despite limited resources—and you can, too. Ask our panel of communicators for tips, tricks and ideas that answer your biggest questions and empower you to launch your next campaign with confidence.
- Top tools and resources you can use for free to create and distribute social media content
- Ways to plan your budget and stretch your social media efforts to grab media coverage, increase stakeholder trust and strengthen your brand
- Tips for determining whether a platform is right for your organization—and how to best focus your efforts on where they’re most needed
- Ideas for crowdsourcing content and extending reach without using paid ads
Laura Gordillo is the social media community manager for March of Dimes, the leader in mom and baby health. She develops content strategy for national accounts, @marchofdimes, and leads audience engagement across all platforms. In her role, Gordillo also oversees the organization’s digital communities to create an engaging and welcoming space for families to share their stories. Her passion is to connect people online through compelling storytelling. Before her time at March of Dimes, Gordillo worked at a private agency, where she managed clients in the fashion, beauty and hospitality fields.
Ally Pippin is the manager of social media analytics, insights and listening with Wyndham Destinations, the world’s largest vacation ownership and exchange company. With over 10 years of digital marketing and communications experience with hospitality companies including Darden Restaurants and Disney, she specializes in multi-channel campaign management, organic optimization and data-driven story telling.