Responding to COVID-19 and Beyond: Crisis Communications in an Age of 24-7 News and Misinformation

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What You’ll Learn:: 

The COVID-19 pandemic has magnified potential PR missteps, and a misquote or delayed decision can quickly spiral into an additional crisis as you scramble to regain trust and prevent your reputation from crumbling. Communicators must be ready to adjust to the rapidly changing environment at a moment's notice, but that doesn’t mean there’s a one-size-fits-all response. In this fireside discussion with Richard S. Levick, Chairman and CEO of LEVICK, and Jeff Shelman, Head of Enterprise External Communications at U.S. Bank, you'll gain insights on how you can respond amid the pandemic and beyond.

You’ll learn:

  • How to respond to news and mandates before the narrative gets away from you
  • Ways to correct misinformation and defuse heated debates with authoritative strategies that foster transparency and trust
  • Tips for responding to (or staying silent after) negative media coverage and online outcries
  • How to conduct risk assessment as well as prepare and adjust your messages as the media landscape changes
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Broadcast: 
May 2020
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Presenter bio: 

Richard S. Levick, Esq., is the Chairman and CEO of LEVICK. Under his leadership, the firm set new standards in global communications and brand protection for corporations, countries and major institutions. An advocate for strategic initiatives that are crucial in today’s perilous environment, Levick regularly addresses corporate boards as well as industry and government leaders around the world. He’s featured in and has authored countless articles, and is a frequent guest on prime-time national and international TV programs. Levick is also a sought-after speaker and a columnist for top business publications, including Forbes. He has co-authored five books, including: “The Communicators: Leadership in the Age of Crisis,” “Stop the Presses; The Crisis and Litigation PR Desk Reference,” “365 Marketing Meditations,” and “Lessons for Absent Children.”

Jeff Shelman is the Head of Enterprise External Communications for U.S. Bank, where he leads external corporate communications for the nation’s fifth-largest bank. Previously Shelman served as Senior Director, Communications and Public Affairs for Best Buy, where he led an integrated team of internal and external communications professionals that handled corporate communication, crisis and issues management, sustainability communication and content production.