Reimagining internal communications with innovation and technology
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Effectively communicating with internal audiences requires you to reach people in ways that are intuitive, interesting and relevant. When you’re catering to multiple audiences whose day-to-day experiences differ widely, communicators must constantly innovate by drawing inspiration from our everyday, nonwork lives. How do we use technology to communicate? What content do we choose to seek out or click on? To do this, you must learn about your employees and give them easy access to information—along with a reason to want to come back for more. Natasha Gaffoglio and Allison Owens from the internal newsroom at Taco Bell will share how their team has completely reimagined employee communications, harnessing technology to target hard-to-reach audiences and becoming obsessive about analytics to enable strategic decisions.
- The modern channels, tools and resources that increase engagement
- How to best deliver information to a dispersed and diverse workplace
- Tips for creating bite-sized content that’s actually entertaining
- Why you should obsess over your data
- How to “democratize” data to help internal partners make the best decisions
Allison Owens is associate manager of internal communications for Taco Bell. She began her career in internal and executive communications at the Disneyland Resort. Since joining the team at Taco Bell in 2015, Owens has filled roles in internal communications for both domestic and international audiences, creating communication plans that deliver an on-brand experience. Currently, she’s developing the portal site for the restaurant chain’s international arm and searching for innovative ways to establish connections with restaurant teams around the world through current and new communications technology. Additionally, Owens shares analyzed data with her business partners, approaching communications messaging in a way that caters uniquely to her audiences.
Natasha Gaffoglio is senior manager of internal communications at Taco Bell, where she leads the global internal newsroom at the restaurant chain’s headquarters in Irvine, California. For more than a decade, Gaffoglio has driven business objectives and culture through inventive storytelling and innovative channels. She and her team constantly find ways to break through the noise with communication plans carefully crafted to deliver an on-brand experience. They manage multiple channels, including a global portal and webcasting, and have created several video series that are now premier channels. Gaffoglio has also grown a data and analytics arm of her team, ensuring that everything is measured and analyzed to help her and her business partners make informed messaging decisions. Gaffoglio has recently been driving an effort to connect with Taco Bell’s largest but hardest-to-reach audience, hourly team members in restaurants. Prior to Taco Bell, Gaffoglio managed internal communications for Sprint’s prepaid division. She also taught at the College of Liberal Arts at California State University, Long Beach.