Real-world Strategies to Work with Your Legal Department—While Still Allowing Social Media to Thrive at Your Organization
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Communicators have also heard the tale of the Netflix chief executive who got in hot water with the Securities and Exchange Commission because of a Facebook page.
Or how about the PR director who joked about AIDS in Africa and earned herself world-wide notoriety? Not to mention that pleasant Taco Bell employee who posted a photo of himself licking a stack of taco shells.
These news-making social media faux pas are as much a concern for social media pros as for legal teams. How to avoid both goofball mistakes and onerous legal burdens that snuff out your social media?
Build a relationship with your legal and compliance officers. Understand the issues on their terms. And work with them to understand your needs.
- The regulatory and industry terms to keep your eyes on
- Strategies for educating legal about social media and for educating social media on legal
- Ways to enhance policy trainings and increase social adoption organization-wide
- Streamline information sharing to stay ahead of changes in the legal-regulatory environment
- How to present a unified front on resolving issues, to bring clarity to a new facet of business operations
Robyn Itule is social media manager for Insight Enterprises. She began her career in public relations agencies representing finance, education and medical clients. She turned her attention to social media, recognizing it as a fundamental shift in the way all communicators, marketers and media engaged. Itule moved to full-time social media work in 2009.