Poetry and Prose: Speechwriting on the campaign trail and in government

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What You’ll Learn:: 

Mario Cuomo famously said, "You campaign in poetry. You govern in prose." Hear from current and former presidential-campaign speechwriters about what it takes to write high-stakes, highly scrutinized poetry on the trail and in the convention hall—and how the job of the speechwriter changes once you've won the race and are writing prose from the halls of government. You'll hear stories packed with tips you can use whether you work for a political leader or corporate executive.

March 2016

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Presenter bio: 

Steven Krupin Ragan Training Headshot

Stephen Krupin leads the executive communications practice at SKDKnickerbocker, helping CEOs, government leaders, and advocates tell their stories through speeches, presentations, and media interviews.

Megan Rooney Ragan Training Headshot

Megan Rooney is deputy director of speechwriting on the Hillary for America presidential campaign.

Lindsay Hayes Ragan Training Headshot

Lindsay Hayes, Ph.D., has served as a speechwriter and communications advisor in the White House and the U.S. Senate, at a Cabinet-level agency, and on two presidential campaigns. 

Mary Katy Cary Ragan Training Headshot

Mary Kate Cary served as a White House speechwriter for President George H.W. Bush from 1989 to early 1992, authoring over 100 Presidential addresses by him.