Panel: Storytelling and brand journalism are more than buzzwords

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What You’ll Learn:: 

If content marketing is king, then storytelling is queen—and brand journalism is the savvy communicator’s kingdom. These terms are thrown around often, but they’re not just momentary PR and marketing trends or hot buzzwords. By creating solid brand journalism campaigns based on the foundations of content marketing and storytelling best practices, you can help your organization meet its business goals, better gain executive favor, boost brand recognition and garner more engagement—and headlines. In this interactive panel, attendees will ask communications leaders about their most pressing brand journalism challenges and learn how to make their content and storytelling soar.

Key Highlights:

  • How communications leaders uncover stories people care about while highlighting their organizations
  • Tips for thinking like a reporter to accomplish your brand journalism goals—both traditionally and digitally
  • Elements of effective newsrooms, headlines and pitches—what makes people click to read more
  • How to measure your brand journalism efforts—and how to pivot if a campaign or story isn’t working
September 2018

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Presenter bio: 

Jan Dunham

Gaia Filicori

Kim Partrick

Dan Breeden