The New Career Path of the Health Care Communicator

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What You’ll Learn:: 

To succeed today, health care marketers and communicators must extend their competencies to areas beyond their training, areas that have not been thought of as part of their expertise—to new subjects like quality metrics, patient engagement and electronic health records. Success now requires a desire to innovate, play Moneyball and break down organizational silos.

Key Highlights:

  • Why transformation to versatility is the future of health care communications
  • How to change from marketing to engagement: Usher in digital conversations that go beyond a tack-on strategy
  • Everyday tips to set up your communications team for success
May 2017

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Presenter bio: 

Jared Johnson is a digital health evangelist, thought leader and the digital marketing manager for Phoenix Children's Hospital. Onalytica listed him as a #DigitalHealth Top 100 Influencer, and his peers named him to the #HIT100 list of health IT social media influencers. He is a speaker, podcaster and author of Connect the Docs: Put Digital Health into Practice. Jared is on a mission to improve patient care through digital health after witnessing loved ones pass away partially due to a lack of care coordination. He speaks to groups nationwide about digital health. @jaredpiano