Millennials and Gen Z are People, Too: The X, Y and Z of engaging with your audience

Already a member? Watch now
Presented By: 

The full content of this page is available to members only.

What You’ll Learn:: 

Your news feed bulges with adorable cat videos. Your email inbox overflows with coupons. Your job is marketing or PR, but your audiences don’t want to be marketed to, and don’t trust messages straight from the brand. How do you get your story out? Niki Smith of Drake University and you will break it down. You’ll reach the elusive Millennial and the generation to come. Niki will explain the context of the prevailing attitudes and purchasing behaviors of Millennials and Gen Z. She’ll walk you through Drake’s successful engagement programs and show you tips and tricks you can apply to your organization. Put that herd of cats on the run!

Key Highlights:

  • De-clutter the incoming content barrage so you can focus on the gems
  • Streamline your audience research to make time to produce content that hits home
  • Take advantage of crowdsourcing and what works for your particular audiences
  • Be authentic because Millennials know when your story is fake
  • Find free apps and monitoring sites to get to know your audience
March 2017

unilimited access
to all videos

per year
Presenter bio: 

Niki Smith Ragan Training Headshot

Niki Smith is the digital media strategist at Drake University, where she manages the university’s social media, edits several university digital publications and provides social media guidance on university special events such as the world-renowned Beautiful Bulldog Contest.