Measure Your Storytelling: How to use data secure resources and leadership support
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Storytelling is an art, but today, creating content that puts your organization on the Web map MUST also be a science. The vital element: Measurement. Learn how Cleveland Clinic measures the success of their content marketing and how they have packaged and publicized metrics internally, every day of the year to command C-level support and resources to build and grow an even bigger, more robust content marketing department. They've even converted physicians into enthusiastic social communicators. How? With their clever, pertinent use of statistics drawn from their experiments on several social platforms.
- How content can be directly connected to business goals
- Examples of successful stories
- To develop a process for content creation
- Measurement tools and techniques
- Leadership communication tactics
- How to maintain organic reach and engagement on social media
Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers who meet enterprise content needs both on- and off-line. Her team manages the #1 most-visited hospital blog in the country (health.clevelandclinic.org). Amanda leads social media channel management, email marketing strategy, print production, and content syndication, as well as brand guidelines and architecture. Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity Media, one of the fastest growing online publishers in healthcare and life sciences. More than 15 years of storytelling has made Amanda passionate about finding new ways to exploit every piece of content her team produces. @amandatodo