Meaningful Metrics: Measurement strategies that get results
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Everyone clamors for data these days, particularly in the ambiguous health care environment where change happens fast and resources have shrunk. It seems no project gains approval unless you first produce metrics that show value. Too often we collect data that are easy to measure, rather than find data that bring meaning to our communication strategy. We struggle with how to package and share the data we've worked so hard to collect, spending precious time and resources preparing reports that may never see the light of day.
Annie Burt will share strategies Mayo uses to measure internal communications. Burt unlocks the secrets of using data to provide big insights.
- Ideas for quick, easy research anyone (on any budget) can implement
- When data collection can inform a decision, and when that ship has sailed
- How qualitative data yield deeper learning that supports "clicks, hits and likes"
- To organize data to compel the attention of stakeholders and leaders
Annie Burt is a manager for institutional communications at Mayo Clinic. She leads a team that creates internal communications strategy for the organization and delivers news to Mayo's 60,000 employees. During her eight years at Mayo Clinic, Annie has provided leadership and project management support for many of Mayo’s internal and external strategic efforts, including the rebranding of Mayo Clinic Health System and the integration of Mayo’s internal newsletters across multiple locations. @Burta