Leveraging Facebook to Connect with a Global Audience

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What You’ll Learn:: 

Facebook is the largest social network in the world and offers business leaders an authentic way to engage with new and existing customers. It's the new town hall for business leaders to engage and align employees, customers, partners and other stakeholders. With over a billion people daily spending 45 minutes on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories, whether short - or long-form, in text, photos, videos, Q&As, and more. Learn more from Facebook Strategic Partner Development Manager Craig Mullaney on why Facebook is essential to business leadership today.

Session Highlights:

  • Best practices to help you meet your business goals.
  • Best techniques for communicating in a distinctive voice on Facebook
  • How to influence and build trust with a global audience—examples and takeaways
July 2016

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Presenter bio: 

Craig Mullaney Ragan Training

Craig Mullaney is a strategic partner development manager for business influencers at Facebook. He serves as a trusted advisor, content strategist and product expert to Fortune 500 CEOs and global influencers to help them develop a public presence on Facebook and Instagram. He also engages in the development of products and features such as video and live streaming, as well as partnerships with media brands. He also helps elevate the voices of public figures at major events. Craig is a West Point graduate, decorated Army Airborne Ranger, bestselling author and Rhodes Scholar.