Inspire your employees to create content and act as ambassadors for your organization

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What You’ll Learn:: 

Your organization stands a better chance of inspiring its employees and recruiting top prospects if it creates an internal communications program that encourages everyone to participate.

Who better to tell your organization’s story than the people who work there?

Through intranets, blogs, newsletters, videos and gatherings, organizations can engage employees. But how do you find and engage those people? Moreover, how do you harness their passion for your company and use it to raise morale among all of your employees?

In “Creating a Connected Culture,” you'll learn perspectives from two communicators—one who started internal initiatives from scratch with a small budget and another who cultivated a vibrant employment brand by demonstrating the business value of continued investment in the company culture. 

Kelli Clark, internal communications specialist for the Raleigh-Durham Airport Authority, says it doesn’t take a big team or big budget to build a more connected workforce. She has expanded the dialogue between airport managers and their employees and continues her efforts to break down silos and share compelling stories.

Kim Jokisch, director of employment branding and media at Red Hat, the multinational open-source software company, says her company focuses on “creating a culture that everyone wants to work in.” Their use of internal programs, such as “The Show,” a quarterly production featuring employee-submitted photos, videos and ideas, helps keeps Red Hat’s 5,900-member workforce engaged across its 80 offices in 38 countries.

In this session you will learn how to:

  • Engage your employees to tell authentic stories of your company's business and culture through video and photography
  • Create a transparent, collaborative process to capture your employees' ideas, influence business decisions and let the best ideas win
  • Invest in events that build employee engagement and reinforce your company's culture
  • Foster three-way communication through intranet articles and blog posts—even if you don't have a social intranet

Organizations that want to build a more connected workforce through strong internal communications will likely see returns on investment that deliver greater job satisfaction, stronger recruiting and a reinforcement of their cultures. Start here.

November 2013

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Presenter bio: 

Kelli Clark

Kelli Clark is passionate about building successful communications programs. She is the internal communication specialist for the Raleigh-Durham Airport Authority, which manages Raleigh-Durham International Airport. Clark created, launched and oversees the authority's internal communications.

Kim Jokisch

Kim Jokisch is the director of employment branding and media at Red Hat, the world's leading open source software provider. Jokisch joined Red Hat in 2002 and established Red Hat University, the company's internal training and development offering.