How to use videos for leadership communications in times of change

Authenticity can be captured quickly and beautifully when using key strengths from video. Video can bring leaders and employees together and help you execute a strategy to create a resilient culture. With good writing, storytelling strategies, and editing—as well as the proper distribution techniques—you can make viewers laugh or fill them with empathy. In this compelling talk, Kim Clark, most recently director of culture and communications at GoDaddy, a former documentary film producer and currently a Ragan Consulting Group affiliate, will show you how to create leadership videos with heart, humor and a human touch.

You’ll learn:

How to find unique and interesting stories from executives that build relationships and trust

Documentary filmmaking techniques to perfect a video on any topics

Crucial elements of compelling videos that move people to watch

How to distribute your videos across channels to effectively reach your target audiences