How Orlando Health's Media Relations Team Handled the Pulse Nightclub Tragedy
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At 2:00 a.m. Sunday, June 12, 2016, Orlando became the site of the worst mass shooting by a single gunman in our nation's history. Forty-four victims were brought to Orlando Health's Orlando Regional Medical Center, home of the area's only Level One Trauma Center. The crush of press soon followed. Hear how Orlando Health's media relations team responded to the massive media presence.
- Walk participants through the timeline of events
- Present traditional news coverage and internet engagement statistics
- Discuss the crisis plan and share its most important points
- Provide tips and lessons learned
Kena Lewis is a seasoned communications professional and an APR practitioner from a diverse background in news, public affairs, marketing and public relations. She is the director of public affairs and media relations for Orlando Health, a $2.6 billion nonprofit and a community network of hospitals, physician practices, diagnostic centers and other care centers in Orlando. Mrs. Lewis directs the hospital group's public affairs and media relations team and provides lead support on issues management and crisis communications. Mrs. Lewis holds a BA in communications from the University of Missouri-Columbia and is working on her MA in communications with an emphasis on mass communication at the University of Central Florida. @KenaLewis