How to manage the legal and PR risks in social media

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What You’ll Learn:: 

Great content machine, my friend. You’ve been going crazy cranking it out the copy and getting your name out there.

But are you up on all the intellectual property risks relating to copyright, trademark, and right of publicity?

How’s your expertise in running a promotion on social media platforms, or blogging, tweeting, posting and the FTC endorsement guides?

Not so sure? Relax. Allison Fitzpatrick will get you up to speed. In this session, you will learn:

  • How to write social media policies to protect your company from liability
  • How to avoid copyright infringement claims on social media
  • What you need to do to comply with the FTC Endorsement Guides
  • How to make proper disclosures in social media
  • How to run a sweepstakes, contest or promotion on social media such as Facebook, Twitter, Instagram and Pinterest
  • The risks of native advertising and fake reviews

Learn how copyright protects creators’ rights. Just because materials are publicly displayed does not mean they are in the public domain. Find out how a copyright infringement cost (i.e., swiping a photo from Twitter) AFP news agency $1.2 million.

Dig into the Digital Millennium Copyright Act, and find out when it provides safe harbor from claims of copyright infringement for third party content. How about trademarks, company names, and hashtags? Are you up on these? And you’d better know about the Lanham Act and rights of privacy and publicity.

Whether it’s Kardashian vs. Old Navy, or Samsung and the Olympics, you’ll get case studies to clarify all the legal theory. Hear about the letter allegedly asking 50 Cent, the rapper with a pluralization problem, to change his name to 79 Cent, 89 Cent, or 99 Cent to publicize Taco Bell’s Why Pay More Value Menu? 50 Cent filed suit in federal court for a lot more than 50 pennies.

Don’t wait for that big lawsuit to hit you. Get smart. Get Ragan Training.

April 2014

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Presenter bio: 

Allison Fitzpatrick

Allison Fitzpatrick is a partner in the advertising, marketing & promotions practice group of Davis & Gilbert.