How to leverage authentic storytelling to drive organizational success

It’s no secret that today’s consumers seek brands who are transparent and authentic in their messaging. From the services they offer to the products manufactured, each organization has a story to tell and a consumer to engage. Yet, what happens when your client demands a story in Refinery29 and Forbes? How do you successfully engage both a consumer and business audience with the same offering? The power of authentic storytelling. Sabrina Browne will share how to develop a winning story to move the needle with target audiences and drive success in today’s PR landscape.

You’ll learn:

  • Storytelling best practices to apply to your PR and omnichannel campaigns
  • Tips to amplify your organization’s and clients’ stories in media
  • Ways to produce content that reaches target audiences
  • How to identify influential voices to champion your client story
  • The “four truths” every PR professional should use to develop a story
  • Sabrina Browne
    Account Director
    burson cohn & wolfe