How to leverage authentic storytelling to drive organizational success

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What You’ll Learn:: 

It's no secret that today's consumers seek brands who are transparent and authentic in their messaging. From the services they offer to the products manufactured, each organization has a story to tell and a consumer to engage. Yet, what happens when your client demands a story in Refinery29 and Forbes? How do you successfully engage both a consumer and business audience with the same offering? The power of authentic storytelling. Sabrina Browne will share how to develop a winning story to move the needle with target audiences and drive success in today's PR landscape.

You’ll learn:

  • Storytelling best practices to apply to your PR and omnichannel campaigns
  • Tips to amplify your organization's and clients' stories in media
  • Ways to produce content that reaches target audiences
  • How to identify influential voices to champion your client story
  • The "four truths" every PR professional should use to develop a story
December 2019

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Presenter bio: 

Sabrina Browne is one of BCW’s leading media counselors. Sabrina is an Account Director supporting both Corporate and Consumer clients based in New York. She connects the firm’s clients to target audiences through high-impact media relations to build corporate reputation.​

Sabrina counsels food, travel, beauty and corporate financial clients. Sabrina positions clients to media through strategic tactics including briefings, experiential, 1-to-1, media days and social events. She maintains relationships with top consumer and business editors at CNBC, USA Today, Fortune, Forbes, Bustle, Refinery29, INSIDER, Travel + Leisure and more.​ Clients seek her expertise because Sabrina understands the trends shaping the landscape and how companies can authentically lean in to establish reach and resonance with audiences.

Sabrina's unwavering perseverance is her secret to success, enabling her to navigate client obstacles and convert them into measurable opportunities. She taps into her network of media, influencers and culture drivers to keep BCW at the forefront of the industry today.