How to Launch a Unique Speaker Series with a TED-like Talk
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Perhaps you just saw a TED Talk that motivated and enlightened you like never before. If only your leaders could affect your organization in such a captivating and inspiring way. What would that look like and how do you even start? For many organizations, putting on a TED Talk in its exact format seems unimaginable. However, it is possible for an organization to build a one-of-a-kind speaker series in the TED Talk format. Reach your internal audience in a meaningful way and reignite your culture one leader at a time. This session, inspired by the Spark Talk Series at Children's Hospital Colorado, will zero in on everything you need to make your vision speech, and your visionary shine.
- How to plan and produce a speaker series that inspires audiences and sparks conversation
- The 3 things every communicator needs before starting a speaker series
- How to help an inexperienced speaker deliver an 18-minute vision speech
- Why the right message for the right audience at the right time is critical
- The details that will make your series a must-attend event
- How to set and measure realistic goals for success
- Other live interactions that will connect leaders with employees
Lizzie Costello is a writer and video producer at Children's Hospital Colorado. In six years on the marketing and communications team, she has written dozens of speeches and letters for executives, created the hospital's video strategy, produced more than 80 videos, written and produced the hospital's coffee table history book, and has written hundreds of articles and brochures for internal and external communications.