How to Integrate Content Marketing in the Real World—Best Practices and Pitfalls to Avoid

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What You’ll Learn:: 

It’s true: Content is the NEW Marketing ... the NEW Public Relations ... and the NEW way to create impassioned fans for your brand. But what exactly does content marketing and brand journalism look like in the real world—once you peel away all the hype and hoopla? How can it practically be incorporated into your department and company? What pitfalls and challenges must you overcome when integrating content marketing or taking your content efforts to the next level? Ford Motor Company’s Global Marketing and Digital Communications Manager Angie Kozleski will show you exactly how it was done at Ford—and how you, too, can develop a content strategy that builds brand, buzz and the bottom line.

Key Takeaways:

  • Create content so useful that people will share it over and over again
  • Become the #1 destination for customers and potential customers—and do it on a tiny budget
  • Integrate social media and content to boost your website traffic
  • Generate sales leads by writing must-read white papers for customers
  • Build a subscription list of customers, the media and key influencers and keep them coming back
  • Use content curation to build a rich editorial strategy on a small budget
  • Measure the success of your content strategy
July 2015

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Presenter bio: 

Angie Kozleski is a seasoned communicator and digital content strategist, building her career at Ford Motor Company supporting both product and corporate communications. As Global Marketing and Digital Communications Manager, she is responsible for leading Ford's global digital and social activations and integrating with marketing on programs around the world. Angie is passionate about driving customer engagement through creative storytelling across channels and platforms, leading digital strategy for the 50th Anniversary of Mustang and the recent debut of Ford's performance lineup at the 2015 North American International Auto Show.