The #HiltonEffect: Highlighting impact, accomplishments and the future through the lens of human storytelling
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Every organization is creating content nowadays, but are people responding to it? As Hilton finishes celebrating its 100th year as a leader in global hospitality, it’s also building an editorial content strategy centered around people: travelers (both business and leisure), employees and the people of the communities and countries in which Hilton operates.
Lou Dubois serves as director of editorial content for global brand communications at Hilton Worldwide, the world's first global hospitality company. In this role, he oversees video production, product and editorial content strategy globally, and is charged with delivering best in class content to media, team members, owners, communities and travelers all over the world. Working across Hilton's 17 brands, over 5,700 hotels worldwide and 113 countries and territories, his team is responsible for the first-ever global, mobile-first digital news platform for the company, the Hilton Online Newsroom, a variety of long and short-form episodic video development and more. Most recently, he led a strategic content role in celebrating Hilton's 100th year in business while working with a global network of hotel partners, team members and guests to drive awareness and tell the story of the company worldwide.