Harness empathy to power your stories and boost your bottom line
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A compelling and distinctive story can cut through the cluttered landscape of content and help you define and communicate your organization’s unique attributes. Don’t let technological tools or the plethora of latest trends distract you from the crucial emotional connection you must create with readers. Storytelling has become a powerful business tool in today's digital age because it begins and ends with empathy, driving an immersive and emotional experience for all audiences and stakeholders. Though not every tidbit is a story, an interesting narrative that’s dynamically told can cut to the core of your values and inspire your audience to act. In this interactive opening keynote, Miri Rodriguez, storyteller and head of the global internship program for Microsoft, will share how you can effectively tell your best stories with empathy, along with practical tools to help you become a skilled storyteller.
Miri Rodriguez is a globally recognized storyteller and the head of the global internship program at Microsoft. She is a creative journalist and content advocate developing stories for Microsoft Core Services Engineering and beyond, across key technology trends, evangelizing brand narrative and showcasing how Microsoft is digitally transforming using its own technologies. Prior to this, Rodriguez led three social care teams that responded to thousands of customer inquiries via social channels in English, Spanish and Portuguese. Her social advocacy and philanthropic work includes volunteering to train social enterprise leaders in Swaziland and Morocco through #MySkills4Afrika, coaching students at Network for Teaching Entrepreneurship, board of directors membership at Trade+Impact and PR News, and driving diversity and inclusion at Microsoft.