Guiding your Physicians to Make Impact with the Use of Social

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What You’ll Learn:: 

As the use of social by all ages and professions grows, it is increasingly important for health care practitioners to set up an online presence and engage in social media conversations. Physicians gravitate to social to connect with peers, grow their practice, and recruit the best students and residents and to disseminate their research. But how do your clinicians get started? And how can you support them? Three Johns Hopkins physicians will explain how they use social media to enter conversations with the right communities, serve more people with their expertise and passion, and carve out time to be a part of the conversation.

Key Highlights:

  • How to support your doctors in creating their own social presence
  • How to help doctors to use social to meet the goals of their department
  • How to prove the value of getting doctors on social to your hospital's leaders
  • How your physicians can enter conversations with the right communities
  • How your doctors can serve more people with their expertise and passion, in a way that continues to elevate them and their work
May 2017

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Presenter bio: 

Therese Lockemy is a driven marketing professional with over a decade of experience in the social and digital space with a passion and love for digital and social media strategies. Therese serves as the director of internet marketing and social engagement at Johns Hopkins Medicine. She works with colleagues and faculty to lead, develop and execute online strategies that help Johns Hopkins Medicine in meeting their objectives which ladder up to their three-part mission focused on patient care, research and education.

Margaret S. Chisolm is associate professor and vice chair for education in the Department of Psychiatry and Behavioral Sciences at the Johns Hopkins University School of Medicine. She is co-author of a textbook on psychiatric evaluation and editor of a book on social media in medicine. In addition, she has written more than 70 scientific and clinical articles about substance use and other psychiatric disorders, humanistic practice, and medical education.

Phillip Pierorazio is an assistant professor of urology and oncology at the Brady Urological Institute at The Johns Hopkins Hospital, director of the Division of Testis Cancer, and director of social media for the institute. His expertise is in the treatment of malignancies related to the urinary tract, kidney, bladder, prostate and testicles. Dr. Pierorazio leads the Delayed Intervention and Surveillance for Small Renal Masses Registry—one of the largest active surveillance registries for patients with small kidney tumors.

Elliott Haut is Vice Chair of Quality, Safety, & Service in the Department of Surgery at The Johns Hopkins University School of Medicine and at The Johns Hopkins Hospital. He also has a faculty appointment in the Department of Health Policy & Management at The Johns Hopkins University Bloomberg School of Public Health. He is certified in both General Surgery and Surgical Critical Care by the American Board of Surgery. Dr. Haut is the Director of the Trauma / Acute Care Surgery Fellowship at The Johns Hopkins Hospital where his clinical practice covers all aspects of trauma and acute care surgery.