Getting creative mileage out of your content

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What You’ll Learn:: 

Every organization has great ideas to share with the world—thought leadership, quotes from a great media interview or public event, powerful data or market insight and research. Problem is, too often those great details get shared just once and never again. Getting more from your hard creative work doesn’t happen by chance—it follows from a process that isolates where your ideas come alive, how your story takes wing and why your audiences follow. Understanding how to build a longer runway for your content is a process that requires choice, focus and a sense for what will sell. We’ll help you do that.

In this session, you'll learn how to:

Recognize the kernel of irresistibility within all your content and how to recycle it

Work within the confines of traditional communications deliverables—speeches, press releases, media campaigns—to create extra lift for social media

Create the kind of statements of work that good creative partners need before they can help you activate your vision without a lot of drama

March 2019

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Presenter bio: 

Lily Chow is art director at 30 Point Strategies. She has more than a dozen years of experience creating compelling design concepts for Bloomberg LP, Charles Schwab, Condé Nast Publications, Microsoft and more. Prior to joining 30 Point, Chow served as an art and infographics director at Bloomberg Markets, Bon Appétit, ESPN and Time. At 30 Point, Chow brings beauty and clarity to complicated concepts and produces engaging content across both digital and print.


Noam Neusner is a principal at 30 Point Communications. He has experience in speechwriting, media prep and training, and strategic communications planning. Neusner draws on nearly two decades of communications experience in the private sector, the U.S. government and journalism. This knowledge, along with strong writing skills, enables him to help clients shape opinions, inform the public and achieve strategic goals. He served as President George W. Bush's economic and domestic policy speechwriter for nearly two years. He managed all communications and media relations for the Office of Management and Budget and twice oversaw the editing and production of the federal budget.