The Future of The PR Pro: Media Relations and Measured Communications Through COVID-19

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What You’ll Learn:: 

It’s a delicate balance for communicators to move forward with media relations objectives while also addressing concerns and ensuring audiences have up-to-date information that increases trust amid the pandemic. To do so successfully requires you to wear the multiple hats of storytellers, PR pros, corporate communicators, community managers, crisis experts and more as you adjust your messages to a changing crisis. However, the "new normal," along with today's integrated and fast-paced digital media landscape, provides more opportunities than ever before to spread your organization's messages and connect with people searching for answers. Learn how to forge path forward with Tamra Johnson, Assistant Vice President of Public Affairs for American Property Casualty Insurance Association, Shomari Stone, General Assignment Reporter for NBC News4 Washington, and Maureen Lynch Vogel, Director of Communications for the National Safety Council.

You'll learn:

  • What the future of news and media relations looks like, along with how PR pros can adapt
  • Ways to reconsider press releases, pitches, and storytelling efforts during and beyond COVID-19
  • Ways to integrate new content formats such as videos and visuals to more effectively relay messages
  • How to fight against fake news and dispel both myths and misinformation
  • How you can get ahead of quickly moving narratives and futureproof your organization's brand image
Category: 
Type: 
Broadcast: 
May 2020
Pricing: 

unilimited access
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$1295
per year
 
Presenter bio: 

Tamra Johnson is the Assistant Vice President of Public Affairs for American Property Casualty Insurance Association.

Maureen Lynch Vogel is the Director of Communications for the National Safety Council and has more than 15 years of expertise in journalism and public relations.

Shomari Stone Shomari Stone is a General Assignment Reporter for NBC News4 Washington, specializing in breaking news coverage for News4 at 11.