The Future of the News & Social Media Landscape: Breaking Through the Noise to Reach Your Audience (Even in a Crisis)

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What You’ll Learn:: 

Consumers have more access to information than ever before, and they can quickly become overwhelmed by noisy social media platforms and websites cluttered with editorials, breaking news, branded content, misinformation and more (especially during the current crisis). Especially as more millennial and Generation Z consumers cut the cord (and publication subscriptions), how can you effectively deliver your messages and ensure that your content is valuable and relevant?

In this opening session with Derek K. Hubbard, Spokesperson, External Communications Team for Southwest Airlines, you’ll learn how snackable content and creative storytelling can mix withtraditional news and more to successfully fold together current trends, emotion, and branded messages in a way that entices your audience to feel and engage.

May 2020

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Presenter bio: 

Derek K. Hubbard serves as a Spokesperson and member of the External Communications Team for Southwest Airlines. In his role, Hubbard manages the company’s social media channels, curates and creates content, handles media relations, and provides social media counsel during crises. He also serves as an advisory board member for Dallas Area Rapid Transit. Previously, Hubbard worked as a television producer in Dallas and also in financial communications in London. He was recognized by PRNews as a 30 and Under Rising PR Star and has written for and/or been quoted in publications including Entrepreneur, and The Washington Post. He also once appeared on Carpool Karaoke.