The future of digital content: How podcasting can boost your online presence, brand and more

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What You’ll Learn:: 

Podcasts are rapidly rising in popularity—and the long-form content that’s easily consumed by audiences of all stripes offers up a huge opportunity for organizations across industries to provide value and increase engagement. However, making a successful podcast isn’t as simple as entering a studio and hitting record. Natan Edelsburg, chief operating officer of Muck Rack, will share lessons from outstanding podcasting efforts, along with ways that your organization can embrace the trend in authentic and interesting ways.

You’ll learn:

  • Tips and tools to help you from script writing to editing
  • Ways to find your niche and make your podcast stand out from the sea of options
  • Takeaways for outstanding content that captivates listeners
  • How to grow your audience—and downloads
November 2019

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Presenter bio: 

Natan Edelsburg is the chief operating officer at Muck Rack, a digital PR and journalism platform, and senior supervising producer of The Shorty Awards, which honors the best of social media. Edelsburg is the chair of PRSA’s Tri-State District and the director of finance on the board of PRSA New York. He is also the executive editor and co-founder of Found Remote, a news site about the future of TV, as well as a frequent speaker on social media, PR, journalism and the future of TV.