The future of communications lies in data trends and measurement insights
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PR, marketing, social media and internal communicators are being tasked with reaching and engaging target audiences in new ways across channels—and show how their work is hitting both “soft” and “hard” metrics along with business goals. Brandi Boatner, social and influencer communications lead for global markets at IBM Corporate Communications, will share how you can come to the boardroom table armed with fresh insights and trends—along with a keen understanding of your audiences—to create content and stories that get people talking and clicking for more.
Through social listening and other data sources, you’ll learn how to read and understand what the numbers say to help you better target audiences, measure your campaigns and position yourself as a strategic business expert with the ability to create communications strategies that inform your audiences instead of just reacting to events.
Brandi Boatner is social and influencer communications lead for global markets for IBM‘s Global Technology Services in New York. She oversees a holistic digital ecosystem across platforms (including websites, blogs, social media sites and mobile devices) and people globally. Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity. She is a former national president of the Public Relations Student Society of America (PRSSA) and is a social media co-chair for the PRSA Technology Section.