‘Friends on the other side’: Behind the scenes with influencers and content creators

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What You’ll Learn:: 

Most PR, marketing and social media pros have worked with influencers to power their campaigns and reach new audiences. Though many organizations are including influencer relations as a focus—and backing that focus with a bigger budget—questions remain. How can you best partner with these influential content creators in ways that benefit both sides? The secrets lie in understanding and tapping into influencers’ passions and communities. In this interactive fireside with Rachelle Lucas, blogger and owner of “The Travel Bite,” you’ll glean insights behind what makes her content sing—along with how to effectively work with content creators.

You’ll learn:

  • What influencers look for when working with organizations and how you can determine a fit
  • Ideas and insights from compelling blog and social media posts that drive consumers to click
  • Ways to spark creativity and deliver value to online communities
  • Blogging and influencer campaign pitfalls to avoid
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Broadcast: 
March 2020
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Presenter bio: 

Rachelle Lucas is a blogger, writer, speaker and television host who has been to more than 55 countries in pursuit of the tastiest meals. Her blog, The Travel Bite, has been featured in People Magazine, Food & Wine and Travel + Leisure. The Travel Bite is also listed by Trip Advisor as one of the Top 25 Culinary Travel Blogs to follow, named one of USA Today's 10 Best Food & Travel Blogs and listed as a Top 10 Travel Hacker by Kayak for 2019. Lucas has done work for the Travel Channel as a video journalist and regularly appears on live television as a culinary brand ambassador on the Home Shopping Network. She’s also contributed to Visit Florida as their Food and Dining Insider and was chosen by the Four Seasons to blog about their inaugural Around-The-World By Private Jet Experience, visiting eight countries in 22 days. Visit her on Instagram: @thetravelbite.