From followers to customers: Increase brand loyalty with social media content

Over time, it becomes harder for brand managers to capture people’s attention on social media. The question is not only how to reach new customers on social media—it’s also how to engage the best customers with unique, tailored content that will make them love your brand, repeatedly buy your products and proudly share their experiences online. Clementine Berlioz, senior social media manager for HelloFresh, will show you how content can help you turn your followers into loyal advocates who will benefit your organizations for years to come.

Key Highlights:

• How to make your social accounts more visible and unique
• How to tailor your content to the audience you want to reach
• Tips to encourage people to engage with your content and share their experiences
• How to reach people where they are at any moment of the day
• How to make the most out of Instagram and Pinterest