Find your executive’s voice to strengthen your leader’s messages
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How do you write speeches for a leader… of the free world? Former presidential speechwriter Sarada Peri will share stories from her time writing for President Barack Obama and offer advice on how to help your executives find their best voice.
During this opening keynote you will learn how to:
Find—not create—an executive's voice
Understand and maintain authenticity
Use stories to move and motivate your audience
Sarada Peri is a writer and communications strategist who has helped top leaders and thinkers—from Fortune 50 CEOs to the President of the United States—inspire and persuade audiences. She was special assistant and senior speechwriter for President Barack Obama. Prior to joining the White House, she was a principal at West Wing Writers, where she worked with corporate, political and nonprofit clients on speeches, op-eds, books and message strategy. She was also a member of the 2012 and 2016 Democratic National Convention speechwriting teams. A recovering policy wonk, Perl was an education and health care policy aide to former Senator Mary Landrieu. She began her career as a high school teacher in New Orleans through Teach for America. Perl is a graduate of Tufts University and Harvard's Kennedy School of Government.