Empower Your Experts: How to get shy subject experts to host a Twitter chat

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What You’ll Learn:: 

You’ve got all those brilliant minds on staff. But how do you bring their expertise to the tweeting public if your brainiacs are Twitter-phobic?

Jake Jacobson fills you in on making the most of the smarty-pants types on your staff, even if they never use Twitter. Tell them they’re hosting a dinner party, and share with them the successes of organizations such as Children's Mercy Hospital and Mayo Clinic.

Key Takeaways:

  • How a Twitter chat series can succeed when doctors have no Twitter experience
  • Ways to calm and convert the social media skeptics
  • How to help your experts focus on what the tweets say, not how the tweets work
  • A few do's and don'ts for choosing a chat topic
  • Ways to find potential partners and participants
  • How to play nice when you're a party crasher
October 2014

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Presenter bio: 

Jake Jacobson

Jake Jacobson is rarely—if ever—the smartest person in the room, and he's fine with that. Whether as an editor at The Kansas City Star, the social media manager for Garmin International or as national media relations manager for Children's Mercy Hospital in Kansas City now, he enjoys being surrounded by and learning from subject matter experts.