Educate and Empower Your Employees to Become Brand Ambassadors
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“Like it or not, we’re all in sales now,” says Daniel Pink, quoted in this session by Sharon McIntosh.
And get this: at the software giant Cisco, employees as a group have 10 times more followers than corporate social accounts.
So how do you harness that power in your favor?
In this session, Sharon McIntosh, who spearheaded PepsiCo's award-winning employee ambassador program, will show you how to build an ambassador program that taps into employee engagement in a unique way. Sharon will give you a step-by-step process to launch it at your company.
- How to eradicate leadership concerns and gain executive buy-in
- The critical first steps of a companywide ambassador program
- Why social media often isn't the best way for employees to share information
- How to amplify and measure your employee reach—and gauge success
Sharon McIntosh, president of AndThen Communications, consults with Fortune 500 companies on employee engagement. Most recently she was PepsiCo's vice president of global internal communications, directing PepsiCo's connections with 274,000 employees worldwide.