Does your organization’s culture help or hinder your ability to creatively engage employees and customers?
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With 66% of the US workforce disengaged, organizations must connect with their employees and customers in new and meaningful ways. Cultivating an entrepreneurial mindset that’s committed to experimentation as well as your organizational culture and values are essential to unlocking the creative genius of your employees and customers. Darrin Caldwell, marketing and communications creative manager at Zappos, will reveal how the company’s unique culture and commitment to self-organization helped to create an internal full-service communications, marketing and design agency, along with takeaways for harnessing the power of collaboration and the entrepreneurial spirit.
Darrin Caldwell is a marketing and communications creative manager at Zappos, where he leads a team of creatives that helps internal teams at Zappos and other Las Vegas-area organizations with logos, branding, marketing collateral, event signage, wayfinding, spacial design, web and graphic design, custom packaging concepts and creation and more. Caldwell spent the last three of his six years at Zappos.com building a full-service agency within the company that specializes in creative marketing, design and communications. Prior to his Zappos career, Caldwell founded a marketing agency in Idaho that specialized in digital, web and social media marketing. He now uses that entrepreneurial passion to help teams and businesses inside and outside of Zappos to wow customers through creating engaging communications, effective marketing campaigns, captivating graphics and creative activations.