Diversity and inclusion efforts that boost the bottom line and invite all to 'be our guest'

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What You’ll Learn:: 

Though most of today’s communicators and executives recognize that diversity and inclusion play an increasingly important role in their organizations, we’re still struggling to integrate lasting change in authentic and meaningful ways. In this fireside discussion between Tanya Gibson, vice president of diversity, equity, inclusion and human resources for Big Brothers Big Sisters of America, and Diane Schwartz, CEO of Ragan Communications, you’ll glean insights and ask questions about how you can help drive meaningful change in making your workplace and communications more equitable, welcoming and aligned with your organization’s values.

You’ll learn:

  • The challenges in communicating D&I initiatives both internally and externally—and how you can overcome them
  • Why and how diversity and inclusion functions can be aligned across your organization and its business goals
  • Ways to embed purpose-driven campaigns within your strategies and business functions
  • How communicators can help HR colleagues, executives and more understand and reach D&I benchmarks
March 2020

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Presenter bio: 

Diane Schwartz is the chief executive officer of Ragan Communications, a leading media company that serves communicators worldwide with education, networking and unparalleled event experiences. She joined Ragan in May 2019 after serving for 23 years at Access Intelligence, where she was senior vice president of the media communications division and oversaw the growth of brands including PR News, Social Shake-Up, Cynopsis, AdExchanger, Admonsters and many others. Schwartz launched more than 75 conferences, training programs, awards competitions and subscription products that put customer and premium content front and center. A former journalist, Schwartz also serves on the boards of the Institute for Public Relations and the Alliance for Women in Media, as well as volunteers in her local community in Connecticut and for Make a Wish, where she is a wish granter.

Tanya Gibson is the vice president of diversity, equity, inclusion, and human resources for Big Brothers Big Sisters of America's National Office. Gibson has been at the organization for three years, and her role at is to support the National Office as a strategic business partner for human resources initiatives as well as providing support to the 240 Big Brothers Big Sisters agencies across the country. She also leads the organization's Diversity, Equity and Inclusion Committee, whose purpose is to embed DEI in all the work of Big Brothers Big Sisters. Gibson is a champion for ensuring that all dimensions of diversity, equity and inclusion are a priority for all staff, mentors and the communities in which Big Brothers Big Sisters provides mentoring services. She has worked in HR for more than 10 years in a variety of industries.