Disney Parks social media content: Creating magical experiences

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What You’ll Learn:: 

Every brand and organization out there these days tries to do something clever with 140 characters.

Leave it to Disney to launch a promotion by gathering 140 of its movie characters, lining them all up in the shape of a hashtag, and tweeting the photo.

The characters—among them Mickey Mouse, Peter Pan, Pocahontas, Bowler Hat Guy, and Woody and Jessie from "Toy Story"—generated tons of love on Twitter and YouTube and in the mainstream media, says Thomas Smith, social media director at Disney Destinations.

During this keynote presentation, you'll hear about Disney’s savvy strategies in blogs, videos, Twitter and elsewhere. Learn:

  • The importance of purposeful storytelling
  • Why Disney Parks social operates like a next-generation newsroom
  • Disney's secret to moving a social program forward
  • Why doing social right demands creativity
  • How to highlight the best of your company in the social space
  • The key to creating experiences worth sharing
  • How to build structure around your content

It might seem hard to emulate Disney, with a worldwide fan base. But Smith’s principles work across a wide range of organizations’ social media. Get inspiration from him and other Ragan Training experts. Sign up here.

April 2014

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Presenter bio: 

Thomas Smith (@ThomasSmith) is social media director at Disney Destinations, overseeing the U.S. teams that manage content and engagement for the popular Disney Parks Blog, the flagship Twitter accounts @DisneyParks, @WaltDisneyWorld and @Disneyland as well as content appearing daily on several of the company's other high-traffic channels, including Facebook and YouTube.