Demand Audience Attention Now: Create a visual moment of truth for your brand

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What You’ll Learn:: 

The role of the mainstream media—we all keep hearing—is changing. But the change is bigger than tacking on “social media director” after an editor’s name.

Via social media, audience participation in news has skyrocketed. Meanwhile, reporters are expected to develop their own brand and promote their stories on social media.

You’re on top of it, we know. You create branded content. But here’s some scary news: the harsh reality is that branded content, even when it’s great, isn’t getting discovered by audiences, says Michael Pranikoff.

Yikes! What does that mean for you?

Key Takeaways:

  • 3 things every brand must have to create a visual moment of truth
  • How to get media attention with content-rich press releases
  • How to leave a lasting impression through visual stories
  • How to create a powerful multi-channel distribution strategy
November 2014

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Presenter bio: 

Michael Pranikoff

Michael Pranikoff, global director of emerging media at PR Newswire, educates staff and customers about emerging media in marketing communications.  He also develops products and services for the company. He joined PR Newswire in 1998. In 2003, he was named national technology markets specialist and was eventually named PR Newswire's first director of emerging media. A prolific speaker, Pranikoff participates in events across the globe, covering the convergence of PR and marketing, content marketing trends, social media, search, and evolving media. Michael created PR Newswire's Emerging Media & Content Marketing Seminars, conducted with audiences all over the world since 2006. He also contributes to blogs, podcasts, and newsletters. A graduate of Syracuse University, before joining PR Newswire he worked for MacNeil/Lehrer Productions, which produces the NewsHour with Jim Lehrer. He maintains profiles on many social networks and social media outlets. Connect with him here (