Cutting to Win: 6 steps for getting employees on your side during cost cuts

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What You’ll Learn:: 

The chief executive of AOL holds an all-employee meeting to discuss cuts in retirement benefits—just as the company announces its best quarterly earnings in more than a decade.

Bad timing, right? It gets worse. Daddy Warbucks blames the benefit cuts on two employees’ “distressed babies” whose health care bills cost the company more than $1 million each.

The big boss eventually apologized, but the damage was done, David Grossman says. Before you’re left cleaning up after a bigwig who stepped in it and tracked it all over the executive suite carpet, get smart. Listen to Grossman.

Key Takeaways:

  • The top three drivers of cost management
  • What employees want in times of change and how to approach not knowing all the answers
  • Prime examples of what to—and not—do when communicating cost cuts and which behaviors can positively or negatively affect your brand and bottom line
  • How to use a smart, fair process when cuts are necessary
  • How to build a strong business case
  • Ways to connect emotionally with employees
September 2014

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Presenter bio: 

David Grossman, ABC, APR Fellow PRSA, helps leaders raise productivity and get results through authentic, courageous leadership and communication.