Creating a unified crisis communications plan across your organization

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What You’ll Learn:: 

When a social media storm, backlash over an insensitive product or other crisis arrives at your organization’s door, it takes more than a few savvy statements to stop criticism and negative headlines. If you don’t act fast and have your team and leaders on board, a poorly coordinated response can bring your organization’s reputation crashing down. Jenna Reck, director of communications at Target, will share the necessity of a well-rounded crisis communications strategy that relies on preparation, coordination and clear escalation to bring everyone in your organization together to protect your brand.

You’ll learn:

  • How to effectively work together and prepare your entire organization for a crisis
  • Ways to best work together across stakeholders for a unified crisis response that bolsters your brand and reputation
  • Tips for identifying and mitigating risks ahead of time
  • How you can effectively and quickly distribute your messages and information, with transparency, both internally and externally
October 2019

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Presenter bio: 

Jenna Reck is the director of communications at Target, where she is responsible for leading the retailer’s crisis communications team and efforts. In this role, she helps enhance and protect Target’s reputation by leading integrated communications around incident response, issues and reputation management. Reck has a passion for telling great stories and working collaboratively to manage public and enterprise communications strategies.