Creating (and delivering) an integrated message through executive communications

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Presented By: 
Rebecca Paquette

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What You’ll Learn:: 

Delivering a consistent message to a corporate audience can be a challenge, but it offers an enormous opportunity for any organization to tell a story at each and every point of contact. At Dell, Rebecca Paquette, senior consultant, executive communications, sees executive and corporate communications as a cornerstone to a fully integrated communications program that spans marketing, sales, PR, AR, social media and everything in between.

Key Highlights:

  • Craft executive communications that align with your corporate story across vast geographies and internal/external channels
  • Articulate clear organizational strategy and priorities
  • Use user-generated content (UGC) to gain buy-in and accomplish your objectives
  • Make use of a variety of communications media and vehicles to reinforce your message
Category: 
Public Relations, Writing & Editing
Tags: 
executive, communications, creating, delivering, integrated, message, corporate, marketing, sales, social, media, public, relations, story, internal, external, channels, strategy
Type: 
Webcast
Topics: 
Writing & Editing, Executive Communications
Broadcast: 
August 2018
Pricing: 

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Presenter bio: 

Rebecca Paquette is senior consultant, executive communications for Dell Technologies, overseeing the development and execution of executive communications programming that spans internal and external audiences. With more than a decade of experience in consumer and B2B communications, she has led a variety of multifaceted global campaigns that deliver quality, high-touch visibility, leading to sales and growth opportunities. She believes in a fully integrated approach when taking a story, vision or product to market, and that a message to every audience matters.