Content that converts: How to earn hearts, minds and ROI through in-house media production
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Cleveland Clinic is a world-renowned medical institution, and its content is just as remarkable. Through captivating stories and content experiences, Cleveland Clinic built its blog from scratch to 7 million views per month. In this session, Amanda Todorovich, senior director, health content at Cleveland Clinic, shares some of the secrets to Cleveland Clinic’s success, and how you can apply its lessons to your organization.
You will learn:
- How to draw eyeballs to your corporate blog
- How to design clickable infographics and interactive content experiences that tell your organization’s story
- Ways to use data to earn the respect and support of senior leadership
- How to turn your website into a revenue-generating entity in itself
Amanda Todorovich is the director of content marketing at Cleveland Clinic, where she manages a team of editors, writers, designers, digital engagement strategists and project managers to serve enterprise content needs. Her 25+ member team is responsible for the most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). She also lectures at the University of Akron and was recently named Content Marketing Institute's Content Marketer of Year.