Connect and inspire a dispersed workforce through an integrated communications strategy
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There are thousands of tools designed to help you engage with employees and build collaborative internal communities. You probably know most of them, including e-mail, virtual meetings, intranet, videos, town halls, social media and text. Yet, how do you choose the right ones—or do you use them all? The answer requires customizing communications to your specific internal audiences and equipping employees with the tools and knowledge necessary to deliver their best work. Christine Kitson, manager of internal communications at the American Society for the Prevention of Cruelty to Animals, will share tactics, case studies and insights which demonstrate how an integrated communications strategy can elevate staff engagement and empower even the most dispersed workforce to become enthusiastic brand ambassadors who collaborate more effectively across departments, locations, and project-specific groups.
Christine Kitson is the Internal Communications manager for the American Society for the Prevention of Cruelty to Animals. At the ASPCA, Kitson ensures employees are informed and engaged ambassadors of the organization’s mission and life-saving work. This involves promoting and activating staff around priority campaigns and overseeing the ASPCA’s robust and active digital community that connects colleagues across the country. Prior to her current role, Kitson worked in the advertising and technology industries, managing digital content production for websites and social media by leveraging data, analytics and design to boost engagement across channels.