Channel your inner journalist: Secrets for finding and telling strong stories

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What You’ll Learn:: 

Creating content that says the same thing as previously published blogs, podcasts and more means that your work will face tall competition out the gate. Plus, does creating something that’s already available to audiences deliver value for readers, viewers and listeners? It is possible to find ideas and produce content that answers questions and identifies trends that others haven’t created. Through best practices and storytelling secrets such as her “chicken test,” Michelle Park Lazette, senior writer for the Federal Reserve Bank of Cleveland who worked in newsrooms for roughly a decade, will show you how to uncover stories within your organization that sing—and ways you can best tell them to make a splash.

You’ll learn:

  • Five sources you can regularly mine for truly differentiated story ideas, even when you think your content well is dry
  • A strategy for testing story ideas to be sure they warrant becoming content
  • How to spice up storytelling—even if the content is seemingly dull
  • Tips for thinking like a journalist when selecting and writing your narratives
September 2019

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Presenter bio: 

Michelle Park Lazette is a senior writer for the Federal Reserve Bank of Cleveland, where her multimedia storytelling projects have earned multiple industry awards. She spent nearly a decade as a journalist in newsrooms across the country, reporting on topics ranging from wildfires to business bankruptcies and bank mergers.